The Email Experience Council recently held a poll asking “Is email marketing is an art or a science? The results are in today with 65% voting for science.
I was one of the 65% and chose this response because I believe that you can take the creative out of an email, but you can’t take away the science behind running the campaign.
Yes it’s possible to have a successful text based email campaign (at one extreme) but if you aren’t talking to the right people at the right time, then there is no point.
Of course, the ultimate answer is that for a successful email marketing campaign, you need the creative to be spot on and the database to be not only accurate, but ideally warmed up and ready to respond too.
This entry was posted on Friday, February 23rd, 2007 at 7:40 am and is filed under Commentary, Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed.
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Online Marketing Stuff is a blog created by Louisa Dahl to share her experiences as a web start-up. Louisa has been working in the online arena for 12 years and previously worked as an online strategy consultant.
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Email Marketing – Primarily Science over Art
The Email Experience Council recently held a poll asking “Is email marketing is an art or a science? The results are in today with 65% voting for science.
I was one of the 65% and chose this response because I believe that you can take the creative out of an email, but you can’t take away the science behind running the campaign.
Yes it’s possible to have a successful text based email campaign (at one extreme) but if you aren’t talking to the right people at the right time, then there is no point.
Of course, the ultimate answer is that for a successful email marketing campaign, you need the creative to be spot on and the database to be not only accurate, but ideally warmed up and ready to respond too.
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This entry was posted on Friday, February 23rd, 2007 at 7:40 am and is filed under Commentary, Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.