Comments on: Why do people read blogs? http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/ Diary of an Australian web start up Mon, 11 Apr 2011 02:25:17 +0000 hourly 1 http://wordpress.com/ By: Louisa http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/#comment-442 Tue, 10 Apr 2007 22:57:54 +0000 http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/#comment-442 We will definitely be looking at why people (in particular corporates) create blogs, but I started with the readers because I’m a believer in the supply and demand model. In order to be successful we need to understand the demand and what the readers want in order to create a meaningful supply.

]]> By: Plusone - Musings of a Marketer http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/#comment-440 Mon, 09 Apr 2007 23:38:07 +0000 http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/#comment-440 It may be a case of the cart before the horse – really, why do people write blogs? Even corporate ones – which may be viewed as odd because one of the widely promoted aspects of blogging is to inject the personality of the blogger into the posts.

Does this mean it can be at odds with the corporate mindset, or are we trying to create a ‘corporate personality’ ?
Matt

]]> By: Fred Schebesta http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/#comment-354 Tue, 03 Apr 2007 12:35:52 +0000 http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/#comment-354 I love reading blogs because the content is super relevant and up to date. I like how you can quickly access more information from the topic aswell from links in the blog post and also links in the comments. I also like reading the opinions of the people who read it this gives me perspective.

Fred Schebesta
http://www.OnlineMarketingSydney.com.au

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