Online Marketing Stuff – Diary of a web start-up – internet marketing

Real estate on Yahoo!7′s homepage seems to be in hot demand this week with two homepage takeover ads in two days.

Yesterday there was a big homepage takeover by Virgin ad and today Ford is dominating. It is good to see that websites are starting to be more flexible with their advertising styles, but there is still quite a way to go for ads to become more contextually relevant.

Personally I’d also like to see an online ad campaign like Fords link through to more established content for follow through…

This entry was posted on Tuesday, August 21st, 2007 at 4:53 am and is filed under Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.