Comments on: Email linking to PDF – what are B&T thinking? http://onlinemarketingstuff.com.au/2008/02/19/email-linking-to-pdf-what-are-bt-thinking/ Diary of an Australian web start up Mon, 11 Apr 2011 02:25:17 +0000 hourly 1 http://wordpress.com/ By: David http://onlinemarketingstuff.com.au/2008/02/19/email-linking-to-pdf-what-are-bt-thinking/#comment-7865 Mon, 19 May 2008 04:22:34 +0000 http://onlinemarketingstuff.wordpress.com/?p=179#comment-7865 Hi Louisa,

I would agree it is a poor practise to replace linking to a website article with linking to a PDF. When they have previously been posting the full article on their site anyway, how does it benefit them to create a PDF?

Having the full article on the website with a link on that page to download in PDF form would be far more useful. Search engines would do a better job of pulling up the article on a webpage in their results than the contents of a PDF well.

David
Digicon – http://www.digicon.com.au

]]> By: Kevin Garber http://onlinemarketingstuff.com.au/2008/02/19/email-linking-to-pdf-what-are-bt-thinking/#comment-7846 Sun, 24 Feb 2008 07:21:41 +0000 http://onlinemarketingstuff.wordpress.com/?p=179#comment-7846 Hi Louisa

Interesting post – I noticed the B&T change recently and have been pondering it.

I usually don’t like click throughs in an email that go to PDFs but I think in this case it actually works.

The PDF goes through to a succinct 1-2 page easily scannable pdf – I have noticed a trend to one page succinct websites and emails.

Would be interested in other opinions.

Kevin
Melon Media – http://www.melon.com.au

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