Comments on: If you sell online – test, test and re-test http://onlinemarketingstuff.com.au/2008/04/22/if-you-sell-online-test-test-and-re-test/ Diary of an Australian web start up Mon, 11 Apr 2011 02:25:17 +0000 hourly 1 http://wordpress.com/ By: Andrew McMillen http://onlinemarketingstuff.com.au/2008/04/22/if-you-sell-online-test-test-and-re-test/#comment-7864 Mon, 21 Apr 2008 23:29:21 +0000 http://onlinemarketingstuff.wordpress.com/?p=196#comment-7864 That’s ridiculous, Louisa. Those who cannot provide consistently great customer service – be it at an individual or company level – will not survive. Such service oversights may have been excusable online at the turn of the century, but disrespecting and ignoring the customer is simply intolerable in our world.

A guy called Umair Haque has a theory of an emerging culture known as an ‘edgeconomy’, which is characterised by cheap, ubiquitous interaction. A good summary of his points is here: http://edbrenegar.typepad.com/leading_questions/2007/11/quick-takes-edg.html

Haque states that in an edgeconomy, an ethical (and thus, sustainable) business model should be built on Listen + Respect x Trust = Loyalty and Partnership.

He’s got some great thoughts that are well worth your time.

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