This week Interactive Minds ran their first networking and education event for digital and interactive professionals in Brisbane. We had Louis Moore from REA Group as well as David Jordine from Omniture presenting about how they measure online success.
Some of the interesting things I learnt from the presentations were as follows:
RealEstate.com.au (and the REA Group) is such a big empire. They think of their success measures in terms of Customers, Agents and Vendors & Advertisers.
Unique visitor and unique browser measures are still really important to companies and one of the first metrics looked at (regardless of how successful the site is).
Email is leveraged by REA across all audience groups as a way of maintaining relevance and engagement.
REA use a beta site (property.com.au) to test new methods before they are rolled out across the main sites.
There are 4 key categories of why companies have a website presence: (1) eCommerce (2) Lead Generation (3) Content/Subscription (4) Service/Support
Omniture look at 3 types of optimisation for success: Campaign Optimisation, Site Optimisation and Customer Optimisation
Omniture have some good reporting for drop off positioning on conversion funnels
Ways to measure success online include the expected UB’s, session duration, conversions, revenue as well as things like cost per acquisition, response rates to ads, interaction metrics (content related) with customers, referrals, repeat traffic and lots more! More and more companies are starting to track and leverage this information which is great.
The turnout for the event was great with almost 70 people attending, a great effort everyone!
Thanks to everyone who came along and for those who weren’t able to make it, I hope to meet you at one of our next events!
This entry was posted on Friday, September 26th, 2008 at 10:42 am and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Online Marketing Stuff is a blog created by Louisa Dahl to share her experiences as a web start-up. Louisa has been working in the online arena for 12 years and previously worked as an online strategy consultant.
Interactive Minds is a Brisbane networking group created to bring together Queensland entrepreneurs who have an interest in the Internet, digital marketing and interactive media.
My Twitter Updates
Interactive Minds Event This Week
This week Interactive Minds ran their first networking and education event for digital and interactive professionals in Brisbane. We had Louis Moore from REA Group as well as David Jordine from Omniture presenting about how they measure online success.
Some of the interesting things I learnt from the presentations were as follows:
The turnout for the event was great with almost 70 people attending, a great effort everyone!
Thanks to everyone who came along and for those who weren’t able to make it, I hope to meet you at one of our next events!
Share this:
Like this:
This entry was posted on Friday, September 26th, 2008 at 10:42 am and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.