I know I’m a bit of a web addict, but this morning I was eating my breakfast and reading my new Nett Magazine and I realised that I really wanted my computer on beside me so that I could follow through from the articles and check out the corresponding websites online too.
Given that a lot of the articles in this mag involve a website related story it seems only logical to be able to follow through and check out the website that Ive just invested a few minutes in reading about. I also noticed that I responded in a similar way to advertisements I was interested in which listed a URL.
So of course I went and got my laptop, checked out the links and decided to write about this topic while I am here too.
So how widespread is this habit? Do you combine media in this way? Studies have shown that people are multi-tasking much more across media and I think marketers are finally catching on, allowing them to further leverage campaigns by having interlinking components across different mediums.
Check out Marketing Charts stats on multi-tasking across different media.
Now the trick for me is to explain to people like my husband that me turning on my computer during breakfast isn’t actually working, a key problem with being actually interested in the area I work in for a living!
This entry was posted on Thursday, October 16th, 2008 at 8:14 am and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed.
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Online Marketing Stuff is a blog created by Louisa Dahl to share her experiences as a web start-up. Louisa has been working in the online arena for 12 years and previously worked as an online strategy consultant.
Interactive Minds is a Brisbane networking group created to bring together Queensland entrepreneurs who have an interest in the Internet, digital marketing and interactive media.
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Multi-tasking: everthing + web
I know I’m a bit of a web addict, but this morning I was eating my breakfast and reading my new Nett Magazine and I realised that I really wanted my computer on beside me so that I could follow through from the articles and check out the corresponding websites online too.
Given that a lot of the articles in this mag involve a website related story it seems only logical to be able to follow through and check out the website that Ive just invested a few minutes in reading about. I also noticed that I responded in a similar way to advertisements I was interested in which listed a URL.
So of course I went and got my laptop, checked out the links and decided to write about this topic while I am here too.
So how widespread is this habit? Do you combine media in this way? Studies have shown that people are multi-tasking much more across media and I think marketers are finally catching on, allowing them to further leverage campaigns by having interlinking components across different mediums.
Check out Marketing Charts stats on multi-tasking across different media.
Now the trick for me is to explain to people like my husband that me turning on my computer during breakfast isn’t actually working, a key problem with being actually interested in the area I work in for a living!
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This entry was posted on Thursday, October 16th, 2008 at 8:14 am and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.