Have you seen this campaign recently run by Last Minute Travel? Their World for $1 campaign allows people to book hotel accommodation for only $1 a night for 15 minutes a day. The catch is that they don’t tell you which 15 minutes so users have to keep checking back and then racing the clock!
Pretty clever and a fairly neat way to raise awareness and get people visiting the site. Apparently they had 955 registrations in the first 6 days and obviously their visits would have been quite significant.
Unfortunately this sale is no longer available but a good strategy to keep in mind…
This entry was posted on Wednesday, February 25th, 2009 at 6:39 pm and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed.
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Online Marketing Stuff is a blog created by Louisa Dahl to share her experiences as a web start-up. Louisa has been working in the online arena for 12 years and previously worked as an online strategy consultant.
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Have you seen this campaign recently run by Last Minute Travel? Their World for $1 campaign allows people to book hotel accommodation for only $1 a night for 15 minutes a day. The catch is that they don’t tell you which 15 minutes so users have to keep checking back and then racing the clock!
Pretty clever and a fairly neat way to raise awareness and get people visiting the site. Apparently they had 955 registrations in the first 6 days and obviously their visits would have been quite significant.
Unfortunately this sale is no longer available but a good strategy to keep in mind…
Credit: I heard about this campaign from emitch.
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This entry was posted on Wednesday, February 25th, 2009 at 6:39 pm and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.