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	<title>Online Marketing Stuff - Diary of a web start-up - internet marketing &#187; Blogs</title>
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		<title>Using Blogs for PR</title>
		<link>http://onlinemarketingstuff.com.au/2008/07/10/using-blogs-for-pr/</link>
		<comments>http://onlinemarketingstuff.com.au/2008/07/10/using-blogs-for-pr/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 23:02:27 +0000</pubDate>
		<dc:creator>Louisa</dc:creator>
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		<description><![CDATA[Over the last few weeks I have had a few direct approaches to review websites or products on my blog. This method of using blogging influences for companies to gain more informal PR has been growing recently (especially in Australia) however how is it really working for the companies and the bloggers involved? Companies have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=onlinemarketingstuff.com.au&amp;blog=540495&amp;post=219&amp;subd=onlinemarketingstuff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Anthill email request</media:title>
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		<title>Australian Corporate Blog Review – Telstra’s Now We Are Talking</title>
		<link>http://onlinemarketingstuff.com.au/2007/04/17/australian-corporate-blog-review-%e2%80%93-telstra%e2%80%99s-now-we-are-talking/</link>
		<comments>http://onlinemarketingstuff.com.au/2007/04/17/australian-corporate-blog-review-%e2%80%93-telstra%e2%80%99s-now-we-are-talking/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 08:59:11 +0000</pubDate>
		<dc:creator>Louisa</dc:creator>
				<category><![CDATA[Blogs]]></category>

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		<description><![CDATA[As we continue our business blogging topic , we’ll start the blog reviews with one of the better known Australian business blogs – Telstra with their Now We Are Talking blog. The Now We Are Talking site launched in 2005 and formed a destination where (amongst other things) staff from all different areas of Telstra [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=onlinemarketingstuff.com.au&amp;blog=540495&amp;post=80&amp;subd=onlinemarketingstuff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Why do Companies Create Corporate Blogs?</title>
		<link>http://onlinemarketingstuff.com.au/2007/04/12/why-do-companies-create-corporate-blogs/</link>
		<comments>http://onlinemarketingstuff.com.au/2007/04/12/why-do-companies-create-corporate-blogs/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 11:02:52 +0000</pubDate>
		<dc:creator>Louisa</dc:creator>
				<category><![CDATA[Blogs]]></category>

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		<description><![CDATA[This week we take a look at why a business may choose to start a corporate blog. We have already considered why a visitor may be interested in reading a blog and this is always an important consideration. After all if your target audience isn’t interested in the content, there is no point. So let’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=onlinemarketingstuff.com.au&amp;blog=540495&amp;post=76&amp;subd=onlinemarketingstuff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Why do people read blogs?</title>
		<link>http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/</link>
		<comments>http://onlinemarketingstuff.com.au/2007/04/03/why-do-people-read-blogs/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 08:22:21 +0000</pubDate>
		<dc:creator>Louisa</dc:creator>
				<category><![CDATA[Blogs]]></category>

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		<description><![CDATA[Over the coming weeks we will spend some time evaluating corporate blogs and the value they can bring to a business as well as look at who is doing it successfully, and who isn’t. To start off though, like any communication we need to consider the reader and their role in this medium. People read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=onlinemarketingstuff.com.au&amp;blog=540495&amp;post=72&amp;subd=onlinemarketingstuff&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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