Being interactive is all about putting the power in the hands of the consumer and so how does an offline product get involved? By letting consumers online choose its destiny, that’s how!
And that’s exactly how the new Monopoly board game is getting consumer’s buy-in. Their current campaign allows users to vote on the cities and towns that they want included in the new Australian monopoly game which is due for launch later this year. Not only is this campaign clever enough to get some competition between the cities, but you can cast a vote daily meaning repeat traffic and ongoing engagement with the brand. Monopoly not only will launch a new range of their product based on this, but they have created a ready made group of people who will be hot to buy the new product that they contributed to!
Check it out online www.monopoly.com.au