Online Marketing Spend and Effectiveness

New survey results from ad:tech and Marketing Sherpa have been released which provide figures on how marketers rate online tactics in terms of effectiveness and which tactics they will be focusing on in 2007.

It’s not surprising to see “web 2.0” and social networking are taking a front seat now as companies move to provide more interactive and user engaging websites where content is king and users run the show.

Interestingly the article states that an “early adopter marketer” spends 47 – 49% of their overall budget online with consumer brand marketers spending approx 10%.

View the full article, complete with graphs and figures.

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