It seems that it’s peak time for travel related competitions in Australia at the moment with many key sites promoting a quiz, game or competition at the moment. Here are a few current competitions I’ve spotted:
Qantas – Race Around OneWorld: Qantas is running a competition to celebrate 3 new airlines joining their oneworld alliance. The competition is fairly involving with the user required to answer 5 reasonably specific questions about destinations related to their new airlines in the group. There are also several educational messages presented along the way and there is a referral component too which allows Qantas frequent fliers the opportunity to win bonus prizes. All in all the competition is put together well but does require some commitment from the user for the time it takes to complete an entry. Having said this, Qantas aren’t new to online competitions and they have done several in the past few years. I can only assume that they have refined the model over this time and are expecting to get a good response from their latest campaign.
Whitsundays – 74 Islands Out of the Blue: This online campaign requires users to watch a short video and to answer a question in order to go in the draw to win a holiday at Hamilton Island. I believe this campaign is a great mix of education + fun as it’s easy and enjoyable to enter the competition and refer a few friends of course!