In a previous article, we took a look at the status of TV on Demand in Australia and now lets consider the changing landscape of TV.
Some of you may now have heard about Joost, a version of online interactive TV which is getting loads of online discussion. To quote directly from the source “Joost is a new way of watching TV on the internet. With Joost, you get all the things you love about TV, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping.”
Joost is currently in Beta mode and you can only get access to it if you know someone else who has it (this is a great way of creating demand!) To use Joost, you must download an application to your computer and this is the interface between the shows and the internet. Joost does take it a step further than TV only though, as there are online chats about the shows as well as instant messaging. What’s more it’s also free to use.
Whilst advertising in the beta mode is almost non-existent recent press have shown that Joost is getting some big players signed up for advertising through this new media model whilst at the same time negotiating deals with the content providers.
For me, Joost is still a novelty at the moment (and one I’ll tell anyone who’ll listen about), however the true test will be quality of picture, range of shows (especially for smaller hubs like Australia) and most importantly how users integrate options like Joost into their daily lives. The tipping point for users will as always be content. It’s great to be able to access new shows via this medium for fun, but users will demand it most when it can bring the big hitting, favourite shows on demand.