Yahoo Takeovers

Yahoo!7 HomeReal estate on Yahoo!7’s homepage seems to be in hot demand this week with two homepage takeover ads in two days.

Yesterday there was a big homepage takeover by Virgin ad and today Ford is dominating. It is good to see that websites are starting to be more flexible with their advertising styles, but there is still quite a way to go for ads to become more contextually relevant.

Personally I’d also like to see an online ad campaign like Fords link through to more established content for follow through…

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