Mobile Guidelines Released

If you have ever thought about doing any mobile advertising (or if you already do), you’ll need to have a look at the Mobile Advertising Guidelines just released by AIMIA. The document provides a good overview of Mobile Advertising and provides recommended ad sizes for mobile devices.

Just a note on interpreting the ad sizes provided, just because some devices can actually display the larger size ads shown, I’d recommend going for the lowest common denominator in the first instance to allow visibility by the large majority of screen dimensions.

You can download a PDF of the report from AIMIA here.

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