Google has been grabbing the headlines a lot lately and one of those reasons is because of their new mobile device platform called Android. Similar to the Open Social concept discussed last week, Android is the mobile equivalent, which will allow developers to build and contribute applications for mobile platforms.
You can see where Google is going with this as it strives to have more access (and control) across multiple devices. However the potential benefits for the end consumer down the track are also large. In the future we can expect to be able to have a lot more interactivity through our mobile phones both with our information stored on the device and with each other.
Along these lines, Google is offering $10 million in awards to developers who build compelling mobile applications. This equates to 5o prizes of $25,000 with further awards available for those selected. You can read more about the awards on the Android Developer Challenge page.
Google is suggesting that developers consider mobile applications like:
- Social networking
- Media consumption, management, editing, or sharing, e.g., photos
- Productivity and collaboration such as email, IM, calendar, etc.
- News and information
- Rethinking of traditional user interfaces
- Use of mash-up functionality
- Use of location-based services
- Humanitarian benefits
- Applications in service of global economic development
I am keen to hear the outcome of these awards as I’m sure we will see some very interesting new applications.
Google advises that we can expect to see the first round of mobile handsets built on the Android platform in the second half of 2008.