What Are Your Digital Predictions for 2009?

I’ll let you into a secret. One of our upcoming Interactive Minds events is about Digital Trends and Predictions and I want to know what you think is going to occur in the digital and interactive industry in 2009?

  • What effect with the market down turn have?
  • What will be the next big thing?
  • Which companies will buy who?
  • Will online ad spend continue to grow?
  • Will marketers allocate more budget to online?
  • How will we progress beyond web 2.0?
  • What will Google do next?

Let us know your thoughts and take part in this discussion!

3 Responses to What Are Your Digital Predictions for 2009?

  1. […] the rest here: What Are Your Digital Predictions for 2009? Share and Enjoy: These icons link to social bookmarking sites where readers can share and […]

  2. Nick says:

    What effect with the market down turn have?

    Reduced traffic to retail websites and higher levels of traffic visiting leisure sites.

    What will be the next big thing?

    It’s gotta be convergence of services. Google are doing this well with their iGoogle page.

    Which companies will buy who?

    Microsoft will finalise the Yahoo deal but everyone else will keep their money until the market picks up again.

    Will online ad spend continue to grow?

    Yeap because its so easy to track and judge results.

    Will marketers allocate more budget to online?

    Yeap, I have : )

    How will we progress beyond web 2.0?

    More mash-ups of data. I dont really think there will be a web 3.0

    What will Google do next?

    Continue releasing products that compete with the public sector such as analytics etc.

  3. In the market downturn – online will suffer – it just depends on what avenue of online you work in.

    Many of the large branding advertisers, the FMCGs of the world, will start to reduce their investment in online advertising, this is already happening in the UK. These advertisers are cutting back on advertising and as such, staying true to their traditional media channels, TV, press etc.

    Investment by the DR advertisers in online will probably continue to grow albeit at a slower rate – there is an old saying that DR is recession proof.

    In the last major recession it was DR media (offline – this was before online was around!) that survived.
    The same will happen in the current ‘recession’ for Digital DR.

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