One way to generate clicks

Have you seen this campaign recently run by Last Minute Travel? Their World for $1 campaign allows people to book hotel accommodation for only $1 a night for 15 minutes a day. The catch is that they don’t tell you which 15 minutes so users have to keep checking back and then racing the clock!

Pretty clever and a fairly neat way to raise awareness and get people visiting the site. Apparently they had 955 registrations in the first 6 days and obviously their visits would have been quite significant.

Unfortunately this sale is no longer available but a good strategy to keep in mind…

Credit: I heard about this campaign from emitch.

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