Google Launches $10Million Developer Challenge

November 13, 2007

Google has been grabbing the headlines a lot lately and one of those reasons is because of their new mobile device platform called Android. Similar to the Open Social concept discussed last week, Android is the mobile equivalent, which will allow developers to build and contribute applications for mobile platforms.

You can see where Google is going with this as it strives to have more access (and control) across multiple devices. However the potential benefits for the end consumer down the track are also large. In the future we can expect to be able to have a lot more interactivity through our mobile phones both with our information stored on the device and with each other.

Along these lines, Google is offering $10 million in awards to developers who build compelling mobile applications.  This equates to 5o prizes of $25,000 with further awards available for those selected. You can read more about the awards on the Android Developer Challenge page.

Google is suggesting that developers consider mobile applications like:

  • Social networking
  • Media consumption, management, editing, or sharing, e.g., photos
  • Productivity and collaboration such as email, IM, calendar, etc.
  • Gaming
  • News and information
  • Rethinking of traditional user interfaces
  • Use of mash-up functionality
  • Use of location-based services
  • Humanitarian benefits
  • Applications in service of global economic development

I am keen to hear the outcome of these awards as I’m sure we will see some very interesting new applications.

Google advises that we can expect to see the first round of mobile handsets built on the Android platform in the second half of 2008.

If you didn’t “get” MySpace, will you “get” Facebook?

May 28, 2007

Have a look at this fascinating (but long) article about the strategy of popular social networking site Facebook:

My Space Photo Costs Career

May 2, 2007

An article in today’s Australian IT reports on a university student being denied their teaching degree because of a photo posted on MySpace. You can read the article here. This brings an interesting discussion to the forefront as this is one example where social media is influencing people’s lives beyond the social context. Or is this simply what we can expect when we share our private lives in the public realm? Will scenarios like this stop people being as open in this space or will corporates and instituations leave peoples public life out of their corporate decision making.

The student is now suing the university for damages so it will be interesting to see where the case goes.

Joining the BlueFreeway

February 17, 2007

Some people may have seen the recent announcements about the new BlueFreeway team for Australia. I’m happy to announce that I’m joining BlueFreeway and will be heading up the Queensland office.

I’m really excited about being part of this group – the first group of interactive businesses in Australia who is already making a big splash in the market. And of course I’ll continue to bring you updates on the industry and campaigns as I see them.

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